PT
Pranav Dutt Tripathi
Co-founder
Works where brand meets spend. If the creative and the ad account are telling different stories, he notices first.
Founded by
SD
Shashank Dubey
Co-founder
Lives on build and production. 230 sites in, he keeps a short list of what goes on a product page, and it has made a lot of stores faster.
What we believe
Five things we keep coming back to.
01
Someone has to own the number.
Not a channel, not a deliverable. The number. Ownership never gets handed quietly back to you.
02
Taste and performance are not opposites.
People say good work cannot convert when their good work did not convert. We hold both, and test both.
03
Say the unwelcome thing early.
If the product or the margin is the problem, you hear it on the first call. It costs us deals and keeps clients.
04
Ship on a rhythm, not on inspiration.
Weekly beats brilliant. The compounding comes from turning up every week with something new to test.
05
You keep everything.
Accounts, store, domain, source files, raw footage. All in your name from day one.
On the record
Numbers we are happy to be held to.
Official Shopify Partner since December 2024. Everything else here is simply work that shipped.
₹
0
Cr+
Ad spend managed
0
Shopify stores built
0
Websites shipped
0
yrs
Years in business
Where we are the wrong choice
We would rather lose the brief than the year.
Written honestly, because nobody wants to discover this in month three.
Ads while nobody may touch the site. The two are one job.
A margin that cannot survive an acquisition cost. Creative does not fix that, and we will say so before you spend.
A launch next week with no product photography yet. The honest answer is a different date.